出门走走看看, 作者认为这是最 unique 的方法, 前提是你对周边事物有赚钱的敏感和具备一双时刻发现商机的眼睛. 当然这方法在家里同样也适用.
诚然, niche 无所不在. 就像作者在写这文章的时候, 坐着的是 " bunk bed ", 而这床旁边放着一个他妹妹今天玩过后落在这的 "princess playhouse".
这么算来, 已经有 2个niche了:
"Princess Playhouse": 1,000 searches (12月份)
"Best Bunk Beds": 1,300 searches (12月份)
在这张图片上可以看到墙壁被喷满各种涂鸦,很显然,没有多少房屋的主人愿意看到自己的墙上被小屁孩们喷满各种丑陋的涂鸦(国内更多的是牛皮癣)，那么 肯定会有人搜索 "Graffiti removal"(去除涂鸦)相关的资料的, 当然不一定多, 起码可以调查一下.
"Graffiti removal": 1,300 searches (12月份)
作者认为这 KW 是一个中等难度的词。调查发现, google中首页中的 网站都优化得很好,有至少5年的网站年龄, 并且有大量的稳定的外部链接。这些特征都表示做这 kw 的难度高,想排名先前,得花费大量金钱,这是做niche站应该回避的词。
这图中你看到啥了商机了没？（反正我是没看到）。作者说他一眼就看到了右面的旗杆 “flagpoles”。 在 Google Keyword Planner 调查 “best flagpoles”。
"Best flagpoles": 10 searches (12月份)
这是一个没任何搜索的词，同样的你不必马上扔掉这niche, 留着备用，在后面介绍的 keyword research 中做个深入的调查。
这方法的改进就是去其他的电商平台找niche。传统方法是去 Amzon 找 best sellers，看看罗列出来卖的最好的是什么产品，然后挑几个贵的去 Google Keyword Planner 调查，看有没有关键词能做。
作者给出的小小调整就是不去Amazon，改去Alibaba.com，点击“For Buyers”，“By Category”，随机选个细分目录，点进去，这里用到的例子是“"Machinery, Industrial Parts & Tools”。
一个个产品的看，找不你没见过的产品进行深入调查。这会作者找到的是 “Packaging Machine”,最后发现这是一个打装的大型机器，价格贼高，这是个好现像，价高才佣高。进 Keyword Planner发现：
"Best Packaging Machines": 10 searches (12月份)
方法三: PBN 挖掘niche
Privae Blog Networks 是现在用来做排名的主要手段，很多人的操作手法不当，使自己的PBN暴露在 google 或者对手的视野当中，这就是我们可以利用到的点。
主要是要找到优化不是太棒的站(主要体现是：on-page 优化没做好，外链少，站的内容少)，但他的某一些keywrod 排名却很高。这可以在你打算做的niche里找，或者任何一个niche 中，你发现别人用了PBN，都可以在里面找。
当找到上面所说的站后，直接放进 link explorer（如SEMRush，Ahrefs）中调查，如果你够幸运，直接能找到这站的PBN。
做 niche 站的核心毫无疑问肯定是 niche 的选择，很多人辛苦过后还是失败，没能建一个有收盗的网站的重要原因就是没选好niche。这是作者找niche方法，下面还有一个 keyword research guide 讲解如何深入调查上面例子中找到的5个niche。
Method 1: Walk in the Park
This is the most unique method. This method requires a sharp eye and you must be mentally focused on your goal (Psst, this method can actually be done in your home as well, always be observant!). So what exactly is this method all about?
Let's be honest, niches are all around us. I am currently sitting in a bunk bed while writing this sentence. I have a princess playhouse right by my bed that my sister left there while playing today. There we have 2 niches: bunk beds and a princess playhouse.
"Princess Playhouse": 1,000 searches in December
"Best Bunk Beds": 1,300 searches in December
Now let's take it outside. I went outside myself in -14 celsius (6.8 fahrenheit) just to take the photos I will post below, so appreciate the effort I put into this guide!
What do we see in this picture? We see a closed shop of some sort with graffiti sprayed all over it (really ugly, let's be honest). Sure, there might not be that many individuals that get their house, car or other personal belongings spray-painted by kids, but there should be a few searches for that, right? Let's check!
"Graffiti removal": 1,300 searches in December
This looks to me as a medium competition keyword. The sites on the first page are optimized properly, are at least 5 years old and a good amount of solid links. This would be pretty tough to beat and probably cost a good amount to be able to rank, which we want to avoid. But we won't completely drop this niche just yet, we will dig deeper into it in the keyword research guide!
Let's take a look at another picture I took while outside. (Which I unfortunately had to crop to fit into the uploading limit of WordPress )
What do we see in this photo besides a beautiful view? Well, I can spot some flagpoles on the right of the picture, let's see if they get any searches. I put in the keyword "best flagpoles" in Google Keyword Planner.
"Best flagpoles": 10 searches in December
What a bummer, barely any searches at all. But don't worry! Maybe there are some related keywords to flagpoles? We will dig deeper in the keyword research for all the mentioned keywords in the keyword research section of this guide.
Summary of this method
This method is all about being observant. This method can be applied everywhere! In your classroom, in your office or at the local bar, EVERYWHERE. What things do people use? Maybe you will see some constructions workers using a interesting machine, walk up to them and ask them what the machine is called. I found a solid niche that way once!
Be creative, think outside the box. There are a lot of searches for products that most people wouldn't even know existed. So be curious about products that you don't find familiar, most of the time, the majority of the people don't know what they are either, thus making the chance there is a lot of competition for it low.
Method 2: The Basic Tip with a Twist
For this method, we are going to go onto different e-commerce sites to find niches. This might the first tip everyone give someone looking to learn how to select a niche. Personally, I found it really hard in the beginning when I was directed to an index of all the best sellers on Amazon. All of the niches listed there were all being targeted by these massive authority sites and I thought I wouldn't stand a chance against them (I was probably right).
I have however used this technique a bit recently. But this time, instead of going to Amazon I go to Alibaba.com. I click on "For Buyers" and pick "By Category". This will give you a page full of different products. Perfect. I scroll down to a random category, in this example it was "Machinery, Industrial Parts & Tools".
I read through the different products. I usually stop at the products I never seen or heard of before. This time it was "Packaging Machine" and I thought "what is that?". It turned out to be this huge machine that costs several thousands that helps people pack boxes (pretty obvious by its name, right?). This is a great sign as the price is high, which means we would get a high commission for every product we sell. I went on Keyword Planner to see the amount of searches for it.
"Best Packaging Machines": 10 searches in December
Ok, this keyword only got 10 searches per month. That's way too low to make a site around. But as with any niche, I am not done with it just yet. I will dig deeper down into the niche in the keyword research guide. There should be some easy keywords in that niche somewhere!
Method 3: PBN Gold Digger
Private Blog Networks also known as PBNs are used frequently when it comes to ranking. They are basically blogs that you build in order to give yourself a backlink, and they work really well for helping you rank. But, a lot of people are doing it wrong. They are not hiding their PBNs properly from Google nor their competitors. It sucks for them, but we can take advantage of this!
This method is highly rewarding, but can take you awhile to figure out. First off, you will need to find a crappy site ranking high for a search term. It can be a competitor in your current niche that you've started a site in or it can be a niche you've found using the other methods from this guide.
Once you've found a good site, which is usually a site with poor on-page optimization, low amount of backlinks and low amount of content, you can continue. We will simply put this site in a link explorer such as SEMRush or Ahrefs, and if you are lucky enough, they haven't hidden their PBN from these tools and you can easily find their PBN.
Once you find the PBN, just go through every article on it and click on the links in them. It will take you to other niche sites of theirs, and usually they are pretty crappy as well. The PBN you find can also be a public blog network, where a lot of sites share the same PBN - either way, you've found some niches and can see if they are ranking high as well.
If you find someone with a empire of sites that are all easily outrankable, they have pretty much done the niche selection for you. You can easily pick niches that you see potential in and think you can rank for. This requires a bit of work initially, but it can be really rewarding once you get it down. You can find a bunch of niches every time you dig up someone's PBN. This is one of the most efficient ways I use to find niches.
Summary of Niche selection
Niche selection is crucial when making a website. It is obvious that a lot of people struggle when trying to pick a niche and this can be the reason why most people fail at making profitable websites. I have always targeted low competition niches, just because I like the fast results and also the fact that they can be highly profitable. These are the ways I find my niches.
I hope this guide gave you some new perspectives on niche selection and that you might be able to use it when finding the next niche for your website. In the next guide, we will elaborate on the 5 niches we found, I have not done it yet myself so I am also excited to see what we will find in there. I am sure there are some profitable keywords in there.
原文链接：寻找 niche的三种方法 －－hekke作品随手翻，转载请注明来源！